All of us deserve to treat ourselves once in a while. While your mind might immediately jump to the stereotypical ladies’ night out, with spas and pedicures and grooming treatments, this rule should apply to all genders.

The New York Post recently published an article on how men are increasingly breaking the mold and going to spas. 49% of spa customers are now men, an almost 70% increase from 2005, as men embrace spa treatments to maintain their health and fitness.

The recent trend of men discovering the importance of self-care extends to male hair removal treatments. Across all demographics, men are increasingly seeking hairlessness. Many reasons account for this rise in popularity: stars like David Beckham, partners’ encouragement to “clean up,” the increase in confidence from cleanliness, the removal of ingrown hairs due to shaving, and the added time savings of no longer having to shave daily.

The “T-shirt package,” in particular, is one of the most popular hair removal treatments for men. This hair removal treatment removes hair from the back, chest, and stomach–areas covered by a T-Shirt. Because these areas are large and men’s body hair is often darker and coarser than that of women,laser hair removal procedures are often the most effective and painless choice.

Whether for practical or health/wellness reasons, men are increasingly gravitating toward self-care. Hair removal procedures are becoming more and more commonplace as the gender gap diminishes.

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